Available from March 2022 – December 2022
The BMW logo with the shifted semicircles in blue, violet and red was first used in 1973 on the racing cars of BMW Motorsport GmbH, which had been established a year before. In 1978 and with the debut of the BMW M1 the three-color stripes slanted to the right and leaning on the letter M followed. Even beyond the motorsport scene it became a trademark with particularly high recognition value and identification power.
In addition to the emblems, 50 iconic and historically significant BMW M paint finishes will be offered for selected models in the anniversary year 2022. Style-defining colors such as Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, lmola Red or Frozen Marina Bay Blue refer to the various eras of BMW M’s 50-year history.
View More Photos:
