Ties Between BMW & Toyota Get Even Stronger
At the end of last year, Bavarian luxury automaker BMW forged a new relationship with Japanese automaker Toyota. Dominating very different segments of the market, it seemed like a natural progression. After all, each has the expertise the other is trying to develop. BMW: Diesel technology. Toyota: Hybrid technology.
For enthusiasts who might have missed the momentous occasion when the two leviathans came together to sign their names to the win-win agreement: BMW will begin supplying select Euro-bound Toyotas with diesel powerplants, starting in just two years' time.
While at the time of the signing, BMW and Toyota hinted at more collaborations to come. None of us at BMW of Ridgefield thought such an ambiguous suggestion would come to fruition with any kind of immediacy.
Well, it has. Though, it's no less ambiguous.
Der Spiegel reports, "Both companies have been exploring other fields for cooperation and have now agreed several projects?"1
The only elaboration, the publication offers, if you can even call it that, is that BMW and Toyota will divulge details soon.
We're curious. What do you think the two market giants have up their sleeves? Is there anything you're hoping for?
Come into BMW of Ridgefield today and see our fill inventory of new and used BMW vehicles. Our expert sales staff is here for any questions you may have.